Handpicked for you
Ethnic and western wear.
Fits true, or we swap it.
Kurtis, sarees, salwar suits, western styles and innerwear. All under ₹2000.
Shop the CollectionShop by style
If it doesn't fit, we swap it.
No questions, no photos, no arguing with a bot. Message us with your order — we send the right size.
Real size charts. Honest fabric descriptions. A WhatsApp number you can actually message.
Ask us anythingWhat our customers say
"Ordered medium based on the chart and it fits perfectly. The cotton is actually soft, not like the scratchy poly sold as cotton on Meesho. Already bought two more colours."
Priya M., Durgapur
"Wear this to office every other week. The dupatta doesn't slip constantly. Got compliments from people who asked where I bought it."
Ananya S., Siliguri
"Bought the gold colourway for my cousin's wedding. Everyone asked if it was real silk. Drapes so well I didn't need help."
Ruma D., Kolkata
Our story
We handpick everything.
Unique and Fashion started in a small shop in Birbhum, West Bengal, with one simple frustration: you couldn't trust what you ordered online to actually fit.
We source from wholesale markets in Surat and Delhi — in person. We know which suppliers cut corners and which don't. We don't stock anything we wouldn't buy for ourselves.
Read our story"The boutique that answers your DMs."
Before you order
Have a sizing question?
WhatsApp us your measurements and we'll tell you which size to order before you buy. No commitment, no pressure.